If you get your password wrong 3 times in a row, Play.com automatically takes you to the “send me my password” page.

This is a great usability touch. It’s pretty likely that if you’ve entered your password wrong three times, you’ve forgotten it. Removing the hassle of looking around for the “Forgot your password?” link is a very nice, and welcome, judgement call.

Written by Phil Wiffen

Phil is an IT Professional working in Cambridge, England. He generally blogs about useful solutions that he comes across in his work/play.

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