Thanks to a high profile campaign by Hugh Fearnley-Whittingstall and Jamie Oliver, the British public are buying less intensively-farmed chicken:
A new RSPCA poll shows the recent campaign on the plight of meat chickens reared in the UK each year â€“ highlighted in programmes presented by Jamie Oliver and Hugh Fearnley-Whittingstall – has changed people’s buying habits.
The poll shows an amazing 73 per cent of consumers said that since recently discovering standard chickens were farmed in poor conditions they now buy chickens that have had a better life.
My vegan sister may have helped me over to the dark side( 😉 ), but I’m still very pleased that the public is becoming more aware of where their meat comes from and how it lived. Much kudos to the RSPCA, Hugh, and Jamie!